Thursday, September 19, 2013

6 Ways to Use LinkedIn Groups in Your Job Search


by Arnie Fertig

Here are six strategies you can employ to leverage the power of LinkedIn's groups:
1. Join as many as possible, up to the limit of 50. You can search for groups of interest to you by clicking on the "Group" drop-down menu at the top of LinkedIn's homepage. Create a basket of different types of groups, and try to join groups with many members. For example, the Linked N Chicago (LiNC) group boasts nearly 80,000 members with more than 100 new discussions each month, versus a very niche group that has only 20 members and which might not be useful to you unless you happen to know that its members are key to your job search.
2. Demonstrate your expertise by contributing to group discussions where you can make a substantive contribution. By doing this, your words get seen and you build your brand as a helpful expert.