Monday, June 24, 2013

3 Easy Ways to Strengthen Your LinkedIn Network

Lindsey Pollak

I spend a lot of time teaching job seekers how to make new connections on LinkedIn. Constantly meeting new people and growing your professional network is crucial to uncovering job leads and building a successful and lasting career. But today we’re going to talk about another important piece of networking that is often neglected: maintaining your connections once you have them. As the old song says, “Make new friends, but keep the old….”
You can’t build up a new network every time you look for a job or have a career need; think of your longer-term connections as a deep bench of teammates that – as long as you stay connected – will be your supporters for years to come.
Take my friend Jane, who is a master of keeping in touch over time. She is great at forwarding interesting articles, sending congratulations messages when people have good news and attending industry events where she’s likely to run into long-time connections. Recently Jane found herself in a job search and noticed on the LinkedIn Company Page of her dream employer that David, a former colleague from a decade earlier, currently worked at that company. Because she had kept in touch periodically over the years, Jane felt comfortable reaching out to David asking for help and he was delighted to introduce her to the hiring manager at his company.