First impressions do matter. Whether they are for dating, job interviewing, or other purposes, decades of research on primary and recency effects suggest that we especially tend to remember first and last interactions and impressions. So, whether you are looking for a job, a date, or a favor from a stranger, it is important to make first impressions count and count big! In many ways, this is why speed dating (or speed interviewing) makes a whole ot of sense. We form judgments about people quickly and with very little information. So, why suffer through a long and dragged out interview process or date when you know within a few minutes if you have interest in the other party or not?